1407 Broadway is conveniently located in between the Garment District and midtown Manhattan and is immediately adjacent to the expanding technology and creative industries. Lightstone saw an opportunity with the expanding creative and technology sectors to purchase and reposition 1407 Broadway to cater towards these rapidly expanding growth markets.
By correctly identifying the potential audience as the next generation of growth, Lightstone was able to create a reposition strategy making 1407 Broadway a space for the ambitious, passionate, creative and tech-savvy business that embraced collaborative work environments.
In addition to rethinking the target market, Lightstone created a broker campaign to engage those brokers that understood how progressive companies worked and how to sell the transformation story to them.
1407 Broadway has been repositioned and is in the process of a full transformation to offer a living ecosystem that enables superior work, growth support, flexibility and programming. Lightstone is attracting new creative and tech oriented tenants to the building every day.