New Shopping Kingdom to Boost Local Economy
Redesigned Prime Outlets -- International to be Unveiled on Aug. 10

ORLANDO, Fla., July 25 /PRNewswire/ -- Passionate shoppers are not the only ones eager for the opening of the stunningly redesigned Prime Outlets -- International to be unveiled on Aug. 10.

With a new name to capture the attention of the world, Prime Outlets -- International has the support of local officials who are confident the new shopping center will boost the local economy as it attracts shoppers from across Florida and beyond.

"We are excited about the massive undertaking of Prime Outlets -- International and the unveiling of the new, redesigned center," said Orlando Mayor Buddy Dyer. "In addition to serving as a retail anchor in the International Drive area drawing enthusiastic shoppers from across the country and abroad to Orlando, Prime Outlets -- International will generate job opportunities and boost our local economy."

Right in the heart of the Disney World and Universal Studios tourist area, Prime Outlets -- International is located at the north end of International Drive in Orlando.

"With approximately one million square-feet of shopping and dining options, we are certain that our center will quickly become one of the world's premier shopping destinations," said Jackie Young, marketing director for Prime Outlets -- International. "Almost everything a consumer could possibly want will be right at their fingertips in one location for some of the best prices around. This truly marks a new era in shopping."

Prior to the renovation, the center consisted of a variety of disjointed buildings that were challenging to shop on foot. The new design features a circular footprint with the look and feel of a quaint European shopping village. At the core of the center lies a peaceful canal, outdoor seating, a Market Place Pavilion and a full-service Guest Services Center.

Opening in two phases, Prime Outlets -- International features a host of designer brands, including the first Neiman Marcus Last Call Clearance Center in Central Florida-- slated to open Labor Day weekend. Phase 1 will also host other new brands including White House/Black Market, Jones New York Outlet, Calphalon, Crabtree & Evelyn, Tourneau, Starbucks, Sean John, and HUGO BOSS Factory Store. Favorites that already call the center home, such as Nike Super Store, Tommy Hilfiger and Under Armour Factory House, will move to new locations in Phase 1.

Phase 2, set to open in Spring 2008, will bring new additions of some of the world's best internationally-known brands such as Banana Republic Factory Store, BCBGMAXAZRIA Factory Store, Brooks Brothers Factory Store, Michael Kors, J.Crew Factory Store, Hickey Freeman, Bath & Body Works and kate spade.