Prime Retail Unveils $300 Million Prime Outlets International Orlando Prime Retail

ORLANDO, Fla., May 14 -- Prime Retail, a leading outlet shopping center developer, announced today it will unveil Prime Outlets International Orlando, its $300 million expansion and renovation project, beginning Friday, May 23 through Monday, May 26. At 778,000 square feet and featuring 175 outlet stores, Prime Outlets International Orlando is the largest outlet shopping center in the southern U.S. and second largest in the nation.

Located at the north end of International Drive in the heart of Disney World and the Universal Studios tourist areas, Prime Outlets International Orlando will serve both the greater Orlando region and its tourist market.

The premier outlet center will showcase an eclectic mix of the world's hottest designers and brand-names including BCBGMAXAZRIA Factory Store, Betsey Johnson Outlet, COACH Factory, Hickey Freeman, HUGO BOSS Factory Store, Juicy Couture, kate spade, Kenneth Cole, Michael Kors, Saks Fifth Avenue OFF 5TH, Sean John Factory Store, Tommy Hilfiger, Victoria's Secret and the only Neiman Marcus Last Call location in central Florida among many more.

"Prime Outlets International Orlando marks a new era in outlet shopping," said Robert Brvenik, president of Prime Retail. "We are answering the call to deliver large, well-tenanted outlet centers throughout our growing portfolio and this center truly represents our commitment to offer shoppers the brands they demand at the prices they desire."

The grand opening celebration will begin with an invitation-only Champagne, Shopping & Sweets Private Preview and Media Event at the fountain next to Juicy Couture and BCBGMAXAZRIA on Friday, May 23, from 6:00 to 10:00 p.m. There, guests will enjoy entertainment, refreshments and exclusive merchant discounts throughout the evening.

Prime Retail will continue the celebration Saturday, May 24, as area dignitaries, retailers, Prime Retail representatives and members of the media gather at the fountain next to Juicy Couture and BCBGMAXAZRIA for a special Champagne Christening Ceremony to mark the grand opening of Prime Outlets International Orlando at 9:00 a.m.

With extended shopping hours throughout Memorial Day weekend, the outlet center's grand opening schedule of events includes:

Friday, May 23:   

-- Champagne, Shopping & Sweets Private Preview and Media Event: This invitation-only event will feature entertainment, refreshments and exclusive merchant discounts throughout the center.  The first 500 shoppers visiting Guest Services will also receive a free gift, 6:00 to 10:00 p.m.

-- Shoppers presenting $350 or more in same-day receipts at Guest Services will receive a free gift   

Saturday, May 24:   

-- Champagne Christening Ceremony featuring area dignitaries, retailers and Prime Retail representatives, 9:00 a.m.

-- Shoppers presenting $350 or more in same-day receipts at Guest Services will receive a free gift

-- Shopping with entertainment and exclusive merchant offers throughout the outlet center   

Sunday, May 25 - Monday, May 26   

-- Shopping with exclusive merchant offers throughout the outlet center

-- Shoppers presenting $350 or more in same-day receipts at Guest Services will receive a free gift

What's more, shoppers the world over will have the opportunity to enter Prime Outlets' $10,000 Ultimate Shopping Spree Sweepstakes onsite at Prime Outlets International Orlando and online at www.primeretail.com. Entries will be accepted from Thursday, May 15 to Saturday, July 5 where a grand array of prizes include:

-- Grand Prize Winner: Prime Outlets $10,000 Ultimate Shopping Spree from Coca-Cola, plus two nights at The Peabody Orlando Hotel.

-- First Prize Winner: A prize package valued over $1,200 including two nights at Homewood Suites and gifts from Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Samsonite Company Stores and Tourneau.

-- Second Prize Winner: A prize package valued over $800 including two nights at Homewood Suites and gifts from Sea World, Zale's Fine Jewelry Outlet and Calphalon.

About Prime Outlets International Orlando

Prime Outlets International Orlando is located at I-4, exit 75-A in Orlando, Florida. The outlet center offers everyday savings of 25 to 65 percent off full retail prices and features an exciting collection of brand name retailers including Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Nike Factory Store, Coach Factory, kate spade, Juicy Couture, Tumi, Sean John and Polo Ralph Lauren Factory Store. Prime Outlets International Orlando is open Monday-Sunday 10 a.m. to 9 p.m. For more information, please visit www.primeretail.com.

About Prime Retail

Headquartered in Baltimore, Md., Prime Retail is the parent company of Prime Outlets and one of the largest and most successful owners of retail centers in the U.S. Spanning more than eight million square feet throughout major United States markets and Puerto Rico, Prime Retail recently added top designer and brand name stores including Giorgio Armani General Store, Gucci, Michael Kors, Polo Ralph Lauren Factory Store, Salvatore Ferragamo Company Store, Zegna Outlet and many more to its portfolio. The company owns and operates 21 Prime Outlets in markets including Orlando, San Marcos, Texas, Williamsburg, Va., and Grove City, Pa. Adding nearly two million square feet over the next several years, Prime Retail is positioned to become the leading retail outlet company in the industry. For more information, please visit www.primeretail.com.